StoreHomework - CGD 318 Week 1 DQ 2 Public Relations and Crisi...

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CGD 318 Week 1 DQ 2 Public Relations and Crisis Management

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Public Relations and Crisis Management. Review the video, Jack Welch on Toyota's PR Disaster. How does Dr. Welch assess Toyota’s performance? Based on the course materials and the video and other research, synthesize the concepts and give an illustration of how Toyota might have changed public perception using PR in responding to this crisis. Respond substantively to at least two of your classmates’ postings.

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