StoreHomework - BUS 670 Week 6 DQ 1 Claims to Environmental-Fr...

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BUS 670 Week 6 DQ 1 Claims to Environmental-Friendliness

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Claims to Environmental Friendliness. After reading “The ‘Six Sins of Greenwashing’:A Study of Environmental Claims in North American Markets,” discuss the tension between business’s interests in maximizing profits and the public’s interest in receiving complete, truthful, and non-misleading information about products that they purchase. From a business perspective, what are the dangers of greenwashing? If you were a marketing executive, would you have a policy against greenwashing? Why or why not?

Guided Response:

Respond to at least two of your fellow students’ posts in a substantive manner.

Agree or disagree with your classmate’s position concerning having a policy against greenwashing. Defend your position by using information from the week’s readings or the readings related to governmental regulation.

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