StoreHomework - BUS 620 Week 4 DQ 1 The Role of Pricing...

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BUS 620 Week 4 DQ 1 The Role of Pricing

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The Role of Pricing. Review the article:

Mohammed, R. (2012). J.C. Penney’s risky new pricing strategy.Harvard Business Review.

Is your own buying behavior influenced by coupons and sales?

Why do you think J.C. Penney’s pricing strategy has not been successful as compared to other “low price” proponents like Walmart?

Will Ron Johnson’s four-year plan be successful over the long-term? Why or why not?

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