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BUS 620 Week 4 Assignment Ad Compaign Article Review

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Week 4 Assignment

Ad Campaign. Review the article:

Stanford, D. (2012). Mountain Dew wants some street cred.Bloomberg Businessweek. Retrieved from EBSCOHost.

In a 2-3 page paper, answer the following:

Is Mountain Dew’s advertising campaign directed at the right market segment, does it differentiate the product from the competition, and does it communicate effectively the product benefits? Explain your answer.

Provide a proposed redesign of the campaign that could have a more universal appeal. What communication channels should be focused on? Why?

Paper must be in the correct APA writing style and include a minimum of 2-3 resources, in which one resource must be peer reviewed

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