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BUS 402 Week 3 DQ 1 Market Positioning Strategies

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Market Positioning Strategies.Chapter 4 addresses timing and positioning (or market niche) strategies. Using Exhibits 4.8 and 4.9 to assess a firm of your choice. What generic strategy is this firm employing? Are they using a combination approach? What are the advantages/disadvantages of consciously using a generic strategy? Explain your position. Respond to at least two of your fellow students’ posts

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